KSC (Korean Startup Competition) is an organization that hosts startup competitions with the aim of enhancing the competitiveness of Korean college students residing in the U.S.
In preparation for the first official competition, we created online banner advertisements and a promotional brand video.
Beauty of Branding.
KSC (Korean Startup Competition) is an organizing body established to discover and nurture Korean-American aspiring entrepreneurs brimming with innovative business ideas through startup competitions and webinars featuring guest speakers from the industry.
Although there were already specific execution plans and a brand identity (BI) in place, the lack of unified branding elements meant we had to generate ideas and create content from scratch without any existing reference materials.
Given the tight schedule of about 3-4 days from idea proposal to final delivery, we decided to quickly shoot and produce an impactful infomercial and distribute it via a Google Ad campaign along with graphic banners.
VIDEO PRODUCTION | PRODUCED, DIRECTED, EDITED | DISTRIBUTED VIA GOOGLE AD
ONLINE MARKETING | DESIGNED, EDITED, DISTRIBUTED | DISTRIBUTED VIA GOOGLE AD